If you are a hotel owner or manager, you know that increasing direct bookings is crucial to your business’s success. Direct bookings not only save you money on commissions paid to third-party booking sites, but they also allow you to build a direct relationship with your guests. With Roomsy, a powerful all-in-one hotel management software, you can easily increase your direct bookings and maximize your profits. Here’s how:
1. Create a visually appealing website
Your website is the face of your hotel, and it’s often the first impression potential guests have of your business. A visually appealing website that is easy to navigate and showcases your hotel’s unique features can make a huge difference in attracting and retaining guests. Roomsy.com offers a built-in website that allows you to create a professional-looking website in minutes, without any coding knowledge required.
2. Offer competitive pricing and promotions
Guests are always looking for the best deal, and offering competitive pricing can help you stand out from the competition. With Roomsy, you can easily manage your room rates and offer promotions and packages to entice guests to book directly with you. You can also create special rates for returning guests, VIP customers, or loyalty programs to encourage repeat business.
3. Provide detailed information and high-quality images
Guests want to know as much as possible about your hotel before booking, and providing detailed information and high-quality images can help them make an informed decision. Roomsy allows you to create detailed room descriptions, add high-quality images and videos, and showcase your hotel’s amenities and services. You can also provide information about local attractions and events to help guests plan their stay.
4. Implement a user-friendly booking engine
Your booking engine should be user-friendly and easy to use, with a simple and streamlined checkout process. Roomsy’s booking engine is fully integrated with your website, allowing guests to book directly from your site without any redirection to third-party booking sites. The booking engine is mobile-responsive, meaning guests can book on the go from their smartphones or tablets.
7. Review and Reputation Management
It is the practice of monitoring and managing the online reviews and feedback that a business or individual receives. It involves actively monitoring various online review platforms, social media channels, and other websites where customers may leave feedback, and responding to and addressing any concerns or complaints that arise.
The goal of review and reputation management is to build and maintain a positive image for a business or individual, while also addressing any negative feedback in a timely and professional manner. This can help improve customer satisfaction, increase brand loyalty, and ultimately drive more business. Roomsy offers this feature to automatically collects reviews and ratings from your guests and redirect good reviewers to OTA sites to give reviews online.
In conclusion, increasing direct bookings is essential for your hotel’s success, and Roomsy provides the tools you need to achieve that. With a visually appealing website, competitive pricing and promotions, detailed information and high-quality images, a user-friendly booking engine, and review and reputation management, you can maximize your profits and build a direct relationship with your guests.
Sign up for Roomsy.com today and see the results for yourself!
Hotel Owner's Manual 